CHANNEL: Freq

Freq was founded on 1 April 2008, and its main focus for the last couple of decades and more has been on the bastardized forms of music which are polluting millennial culture so nicely — the forms which offer innovation, eccentricity and unashamed noise. Resistance to the pervading pop culture may not be original, easy or successful in the long term — after all, how long does it take before any ‘underground’ musical form is assimilated into the service of advertising cars, mobile phones and sundry assorted products and services? — but it just felt like the right thing to do in the circumstances.

 

It’s not what label it’s on that counts, nor even if it’s on a major, a division of a multinational multimedia giant, or the home-produced work of one person and their CD burner (or even as has occasionally re-emerged as an object of retro-fetishism, cassette recorder) or, as has been more and more the dominant case since the turn of the century, download or streamingsite. If it’s interesting, unusual, excellent or subversive, Freq aims to cover it – and sometimes if it’s very bad or just plain average we’ll try to provide a warning or a commentary; sometimes even the mediocre will be considered (though mostly not). 

 

Just weep when a favourite slab of noise crops up in a glisteningly slick ad for the latest in semi-disposable motoring or in the incidental music for otherwise bland TV. Don’t say you weren’t warned; or that it can’t happen, or that the wishes of an artist can’t be wholly ignored in the pursuit of commodity sales.